Discounts, coupons or vouchers for next purchase – these are magical words that attracts customer attention the most. Are you using the same strategy with your customer as well? If not, continue reading, because now is the best time to renew your strategy with fresh ideas as they’re great for both attracting and retaining customers.
Types of promotions
Not sure when or where to offer coupons? There are the several types of discounts you can send via email and the different kinds of emails they belong in. We have chosen for you four, that works most. Get inspired!
This is when you take a percentage off the total price of an item or cart. Example: “10 % off your purchase.” These are good for welcome campaigns, win-back campaigns, seasonal promotions, onboarding campaigns, cart abandonment campaigns, replenishment campaigns, product updates, re-engagement campaigns and referral marketing opportunities.
**Flat discount **
This is when you take a specific amount of money off the total price of an item or cart. Example: “$10 off your purchase.” You can use them for welcome campaigns, win-back campaigns, seasonal promotions, onboarding campaigns, cart abandonment campaigns, replenishment campaigns, product updates, re-engagement campaigns, and referral marketing opportunities.
**Exclusive discount **
An exclusive discount is one that’s designed for a specific person or group. For instance, you might offer a discount to the readers of a blog that reviewed one of your products. Make sure to segment your email list so only the correct recipients receive it. Good for specific promotional campaigns for targeted groups and one-off customer service emails.
**Pre-order / pre-launch **
This is when you sell your product before it’available (sometimes at a discount). Example: “Buy before the official release for 20% off.” It’s good to set a limit so you don’t become inundated with orders you can’t fulfill. Good for welcome campaigns, sneak peek emails, product announcements, notifications, referral marketing opportunities, and pre-order campaigns.