If you are serious about email marketing as an effective tool for your business, you should definitely not be seen by anyone as a mere spammer. You spent time carefully writing your content, but you didn’t get the results you had expected. Why did that happen?
What is that SPAM?
SPAM is any unsolicited commercial communication - for the purposes of this article, assume it is sent by e-mail. According to the legislation you have to obtain the consent from receiver for sending commercial communication. Consent can be gained by purchase on your site (then you are entitled to inform the customer about similar goods or services) or providing an e-mail in exchange for any of your products is considered to be consent. The most transparent thing is if the customer himself tells you that they agree to receive it. The direct way to spam hell is to buy an email database with contacts to people who have never heard of you in their life.
Keep your emails out of spam
In a perfect world, your emails should go straight to the recipient’s inbox, get opened, and generate click-throughs. But you can’t get conversions if your content is being marked as spam. If you don’t think through your marketing automation campaign, you may give off the impression of being an accidental spammer. A content mishap can also be more than just an innocent mistake. Without even realizing it, you could be breaking the law.
Clearly labeled “from” field address
The e-mail should also contain a clear identification of the sender and information that it is a commercial communication. Important is the possibility to unsubscribe from newsletter. Unsubscribing does not necessarily have to be hidden at the end of the e-mail and in small letters. Some senders today give a link to stop sending right next to their own email address.
Don’t buy subscribers
Even recipients who subscribed to receive emails from a brand are still marking messages as spam. If you’re buying email lists and sending content to people who never signed up to receive them, there is even a greater chance you’ll be heading for the spam folder.
Limit your sending frequency
As a business owner, you think about your brand 24 hours a day. You’re always coming up with new ideas to promote your company. But your customers and email subscribers aren’t always thinking about you the same way you think about them. That’s just a reality. Can you blame them?
They have more important things on their minds, and they don’t want to hear from you that often.
Ban all those spammers!
Spam is a derogatory word. Spam does not deliver conversion actions. Spam is sent by spammers that nobody likes.Not only that spammers are unpopular in the world of email marketing, they don't want to see it in their inbox even by the recipients themselves. If they mark your emails as spam, you’ll only have to fill out the junk mail folder next time. Some servers have implemented a feature to automatically mark bad mail as spam.
Even if you follow all of the above rules, your email may fall into spam. Therefore, pay attention to the appropriate subject, useful content or truthful references. Likewise, make sure your information is sufficiently visible.
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