Would you like to improve you email marketing campaigns, but you don’t know where to start? Good news! Get inspired with checklist that we have created for you.
So, how do you improve your email marketing performance to take full advantage of one of the most effective forms of online marketing? Before start, take a moment and summarize your previous period. Have a look at your successes and failures and think of what needs to be done better. Here are few tips, that could help!
Renew old templates
Go through emails, which had been sent in past few months and think of what you could have done better. Try to give your newsletters new, fresh look.
Tidy up you contact database
It is great to have many contacts, to whom you can offer you promotions. However, it is important that quantity does not overwhelm quantity. If you are using whole your contact database, you better check if there are not many inactive users. Sending regular emails to inactive users do not make any conversions and even deteriorate your statistics.
Think of way of gaining new contacts
Did you find out that your database is full of inactive users? Start collecting new ones! Besides collecting addresses from your orders, focus also on gaining email addresses of your potential customers.
Do you already have on your website pop-up window or form? If not, try it now! In MTARGET you can easily create visually attractive forms, which helps you to gain new subscribers.
Get to know you audience better
Nobody likes impersonal promotional emails. How to deal with it? Send emails on your target groups with segmentation. Firstly, besides email addresses you need to gather also other data of your customers. Based on data you can divide your customer into segments.
Write subjects of email based on data
No doubt that subject of the email plays important role in success of your email. Can’t decide which subject to use? Try A/B testing! With MTARGET feature you can test three different areas. Testing is available for Content, Email Subject and also Send Time. Automation will pick up winner, all you have to do is just to click “YES” to send more successful email to your recipients.
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